Writing a therapist profile can be surprisingly hard. You know your work, but finding words that feel clear, warm and true to you takes time.
This free tool helps you turn a few rough notes into a friendly draft for your Psychology Today profile. Tell us who you help, what clients often bring to therapy and what it feels like to work with you. You will get an introduction that you can edit and make your own.
Your privacy: The details you enter are used only to create your draft. They are not stored or reused.
Provide a rough outline of your services and expertise. Don’t worry too much about formatting or perfect word choice. The contents will be used to create an engaging, personalized profile for you.
“Apollo Notes has been a game-changer for my productivity. Now I can easily share session info from my time with clients without struggling to type everything out. It helps me prioritize time for both my client’s mental wellbeing and my own.”
Samuel, MS, LPC
Do you struggle with documentation? Try our AI-powered voice dictation software.
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Make your profile feel like you
A good profile does not need to sound clever or polished. It needs to help the right person feel understood. Use the generator above for a strong first draft, then change anything that does not sound like you.
Most people reading a therapist directory are trying to answer three questions: Do you understand what I am going through? Can you help me? Would I feel comfortable talking to you?
Open with the problem your ideal client is experiencing. Use the everyday words they may use themselves rather than starting with your qualifications.
“You may look like you have everything together, while privately feeling anxious, exhausted or never quite good enough.”
Share what you work on and what someone can expect from therapy with you. If you mention CBT, EMDR or another approach, explain what it means in plain language.
“Together, we will notice the patterns keeping you stuck and build practical ways to handle anxious thoughts.”
Describe your real working style. Are you gentle and reflective, warm and direct, practical, curious or structured? Choose words that genuinely fit you.
Invite the reader to contact you without pressure. For example: “If this sounds like the kind of support you are looking for, you are welcome to reach out.”
These examples are meant to show the tone and level of detail that works well. Adapt them to your own experience, voice and clients.
You may be the person others rely on, yet still feel overwhelmed by worry and self-doubt. Even when things are going well, your mind may jump to what could go wrong. I help adults understand these patterns, feel more grounded and build practical ways to manage anxiety. My style is warm, collaborative and down to earth. We will work at a pace that feels manageable, with space for both reflection and practical tools. If you are ready to feel less ruled by anxiety, you are welcome to get in touch.
You care about each other, but lately the same arguments keep coming back. Conversations may quickly turn into blame, silence or distance, leaving both of you feeling unheard. I help couples slow down these patterns, understand what is happening underneath them and communicate more openly. Our sessions will be balanced, respectful and focused on helping you feel like a team again. You do not need to have everything figured out before reaching out.
Past experiences can continue to shape how safe you feel, how you relate to others and how you see yourself. You may feel on edge, disconnected or frustrated that old reactions still show up. I offer trauma-informed therapy that moves at your pace. Together, we can make sense of what you have been carrying and find ways to feel safer and more present in everyday life. You will not be pushed to share more than you are ready for.
Focus on who you help, what they may be struggling with, how you work and what a first step looks like. Keep the reader at the center instead of turning the profile into a full professional biography.
Use the space available, but do not add words just to fill it. A few clear paragraphs are easier to read than a dense block of text. Each paragraph should answer a useful question for a potential client.
Yes, when they help someone understand your work. Pair the name of the approach with a plain-English explanation. For example, instead of only saying you use CBT, explain that you help clients notice unhelpful thought patterns and practise different ways of responding.
Absolutely. The result is a starting point. Change the wording, add important details and remove anything that does not sound like you. Reading it aloud is a quick way to spot phrases you would not normally use.
Yes. You can adapt the draft for other therapist directories or the About page on your own website. Check the length and formatting rules for each platform before posting it.
No. The details you enter are used to create your result and are not stored or used for another purpose.
No profile can guarantee enquiries. A clear, specific and welcoming profile can make it easier for suitable clients to understand your work and decide whether to contact you.
Apollo Notes is an independent service and is not affiliated with or endorsed by Psychology Today.